The Advantages of Delegation: from Desperation to Success

Are you a business owner trying to do it all on your own? It can be tempting to wear all the hats in your company but trust me, delegation is your secret weapon and it has many advantages.

Delegation is simply assigning tasks, duties, or responsibilities to someone else, either an employee or a person from outside your company.

It can be enticing to try and do everything yourself, but that’s not always the best approach. And let me tell you, once your business starts growing, delegation becomes essential to keep the momentum going and have sustainable growth.

The Advantages of Delegation

Now, let’s talk about the advantages of delegation and why you should make it part of your business strategy.

• By delegating tasks you can free up your time to focus on high-value activities that require your specific expertise and skills. That means increased productivity and better results overall.
• Delegating to employees who are better suited for certain tasks can improve efficiency and streamline operations, leading to cost savings and more efficient resource use.
• Another advantage of delegation is that it can also empower your employees to take ownership of their work and develop new skills, leading to increased job satisfaction and engagement.
• As a busy business owner, delegation can reduce stress and help you feel more relaxed and focused, leading to better decision-making and problem-solving.
• By delegating tasks, you can also create a more collaborative and supportive work environment, as employees are encouraged to work together and support one another. This can lead to a more positive and productive workplace culture, which can ultimately benefit the overall success of your business.

As you can see, there are many advantages of delegation. Keep reading to explore some practical tips on where to start delegating.

Delegating: Where to start?

There are 4 things that you want to look into:

Priorities: Get your priorities straight & tight. Where do you make the most money & get the most time back?

Use tools like the Eisenhower Box (see below graphic) to determine and group your priorities.

What’s important and what’s urgent?

Important are things that you have to deliver to a third party.
Urgent are the things that have deadlines that come really close.

We want to look at our tasks and determine if they are important and not urgent, or not important but urgent, then this is something that can be delegated.

Another great way is to track yourself for a minimum of 3 weeks, you can use Toggl for this, and see which tasks are comparable “small” but take you very long (eg. admin tasks) or which tasks are draining your energy the most after you completed them (take note, watch out for 30-60 minutes after you have completed the task). You want to make sure to delegate the tasks that are draining your energy and are not essential for you to personally handle.

Cost vs ROI: Which tasks are you doing that would cost you less to outsource vs using this time to do tasks that can earn you more money during the same amount of time?

You want to look at what is Not your Superpower (=zone of genius). Look at all of the tasks that are not in your zone of genius. Even if you are good at these tasks – there is someone out there who is faster & better and can save you time, stress & money to do these tasks

You will also want to decide if you are going to be the CEO of your company or if you are going to outsource that too. If you want to grow and scale your company, then there will be a part where CEO will be a full-time job and the question is, will you be the CEO or do you want to outsource that part to someone else?

What to Delegate

After going through all the advantages of delegation and where to start delegating, we will dive deep into WHAT we are going to delegate.

There are plenty of categories/tasks that you are able to delegate/outsource whether it is for a one-off project or for ongoing work, such as:

• Accounting & Taxes
• Social Media & Online Marketing
• Email Marketing
• Website Building, Design &
• Maintenance
• Designs, Graphics, Book Covers, EBooks etc.
• Podcast Production
• Launch Strategy & Implementation
• Support Coaching
• Copywriting
• Admin (Data Entry, Research, Inbox
• Management, Calendar Mgmt)
• Customer Service (Client Onboarding,
• Emails, Reviews & Feedback, Questions etc.
• Tech (Website, Newsletter Stuff,
• Membership Stuff, All the tech stuff)

Creating your first Delegation List

Start by tracking your time for 3 weeks. You can use Toggl.

In order to create your delegation list and identify what kind of person you need to hire, you need to follow these steps:

1. Write down all the tasks that fall into one or more of the 4 groups to start delegating with. Be as specific as you can be
2. Group them into different categories of the same overall topics
3. Check which one has the most tasks and start with this one
4. Take that ‘category’ and see if you can give it a specific name for a job role or a broader name for what the person would be doing
5. Check: Are all of these tasks too many for one person? Can these be split into 2 roles to be more specific & get better quality/faster results? would you make it 1 job, different projects, 2 persons, 2 projects, one person with different timelines?

Do this assessment for all the categories you created.

Once you know which tasks you want to delegate, and what is the specific job role under which these tasks fall, you can move on to the preparation and implementation stages.

If you want to learn more about the preparation and implementation book a 1:1 Momentum Session with me here.

This is a single consultation session for busy, overwhelmed or stressed entrepreneurs & business owners who are serious about change. You can read all the details here.